

It seems that every SAP Ariba Live in recent memory features the vendor touting a revamped user interface.

For example, the company saved money by identifying suppliers with like products, allowing NatureSweet to expand the number of suppliers it uses, according to NatureSweet’s Volker. When NatureSweet went live on SAP Ariba, it was able to hit the ground running with its previous supplier information-so the extra time spent on data ahead of the project paid off.

In NatureSweet’s case, it had a lot of data cleansing to do, but that was aided by a previous implementation of Microsoft PowerBI as a data repository. The speed and ease at which a company can adopt SAP Ariba Snap depends on how much historical data it is bringing along. Snap is designed to offer simplified pricing, online support, and implementation and process best practices. SAP Ariba’s first step on that path is through SAP Ariba Snap, which is geared towards the midmarket by limiting the customization that typically is needed for larger organizations. “For Concur it took almost 10 years-for five years it wasn’t material in terms of revenue.” “The obvious thought about the midmarket is that it is a great way to go get net new names, but the reality is that doesn’t come for a long time,” says Padgett. Padgett comes from a long tenure at travel and expense software-maker SAP Concur-perhaps the SAP acquisition that has done the best job at capturing the midmarket. Padgett started as SAP Ariba president on January 1, 2018, taking over from Alex Atzberger. He says there have been 25 instances in Q4 2017 of companies using cost savings gained from SAP Ariba to purchase SAP S/4HANA. There’s a growing trend of SAP customers adopting SAP Ariba before buying SAP S/4HANA, according to Barry Padgett, SAP Ariba president. “We view SAP Ariba as the first part in a relationship with a long-term vision,” says Matt Volker, VP of supply chain at NatureSweet. NatureSweet views SAP Ariba as just a first step into the SAP ecosystem. That’s the case for produce company NatureSweet, an 8,000-employee organization which recently implemented SAP Ariba Snap-the vendor’s midmarket focused offering for procurement. Cloud products, such as SAP Ariba, might be gateways to greater SAP investment. However, it’s not only the ERP systems that SAP is using to lure in new midmarket customers, its line-of-business cloud divisions are doing the same. SAP is chasing the midmarket-it has two different ERP systems that are aimed at midsize companies with less than $1 billion annual revenue in SAP Business ByDesign and SAP S/4HANA Cloud.
